Merits are used to earn a promotion on your Sellbot Cog Disguise to fight the Vice President. To earn merits, you can defeat the Sellbot Factory, defeat Cog Buildings, or anything that allows you to defeat Sellbots. You get merits equal to half the level of the Sellbot you destroy, except in the Factory, where you get quadruple the amount you'd normally get. The amount of Merits is doubled in battles within the Sellbot Headquarters or during Cog Invasions of Sellbots.
Below is a list of merits you need to gain a promotion. When you reach level 13, you will receive teleportation access to Sellbot Headquarters. From level 15 to the next four levels by 10s (20, 30, 40, and 50) on the Mr. Hollywood disguise is when a laff boost will be obtained. It takes about 113 long factories to max from cold caller level 1.
|Mover & Shaker||5||6||7||8||9|
|Prestige Disguise (Levels 13 to 50)|
|2,360||5,500||Maxed (no more Merits needed)|
Merits are quality of being particularly good or worthy, especially so as to deserve praise or reward.